Today’s definition of a superstar is, for many, hard to measure. Indeed, for some, the term denotes one who is widely respected in their field. While for others, it’s those who snag the most column inches.
Helping clear the cloud is respected industry outlet Forbes, who use solid metrics – such as annual income – to push through any such ambiguity.
Today, the publication revealed the 2011 list of Entertainment’s Highest Earning Women (2010 – 2011).
Find out who made the list (and, perhaps most interestingly, who didn’t) after the jump…
‘Entertainment’s Highest Earning Women’ 2010-2011
1. Oprah Winfrey – $290 Million
2. Lady GaGa – $90 Million
3. Bethenny Frankel – $55 Million
4. Gisele Bundchen – $45 Million
5. Ellen Degeneres – $45 Million
6. Judge Judy – $45 Million
7. Taylor Swift – $45 Million
8. Katy Perry – $44 Million
9. Beyonce Knowles-Carter – $35 Million
10. Danielle Steele – $35 Million
Forbes lists typically make for a compelling read, yet this particular one is note-worthy on many a front. For both fascinating, yet unsurprising is the fact that Beyonce generated $35 Million…on her year off. Then there’s GaGa, who stays making huge year-on-year leaps. And then, of course, there’s Rihanna – who many were surprised to see failed to make the list at all.
We, however, anticipated this. All punchlines aside, let us school you for a second…
Unlike the Beyonce’s and GaGa’s of the world, Rihanna has little to no involvement in the creative crafting of her hits. As such, she looses out on the lucrative returns of those who song-write and/or produce.
While her endorsement deals stay stacking, the 360 nature of her record contract sees the label take a significant portion of profits. Profits, which are ultimately pumped back into Brand Rihanna (helping to facilitate the back to back albums, singles, and big budget videos). Of course, before that, the producers, writers, stylists, and tour promoters enlisted for her projects (which, lets face it, are never blockbuster sellers), are paid from the same piggybank.
Put simply, after all of that, Rihanna herself isn’t wheeling in as much $$$ as the smoke and mirrors would have you believe (even though she’s undoubtedly “set” for life).
Brand Beyonce and Brand GaGa have similar financial commitments (i.e. paying for videos, producers, and the like), yet secure places on lists such as this because they are involved in their creative process. They also stage wildly successful worldwide tours – something Ms. Fenty’s can’t say she’s done nor doing.
Until ol’ RiRi starts doing the aforementioned, her team will continue spinning stories of her “superstardom”. Of course, based on Single sales and success. Neither of which suggest her relevancy in 5 years time.
In any case, congratulations to named ladies!