Mariah Carey is playing approximately no games with her comeback campaign.
Fresh from announcing new single ‘You’re Mine (Eternal)’ and the release date of its parent album yesterday, the diva has this morning unveiled more details – including info on the clip’s official video(s) and remix.
Titillating tea awaits after the jump…
In an action packed press release, it was revealed that two versions of ‘Mine’ will blast off to radio tomorrow (Feb 12th) – the original and a remix with R&B crooner Trey Songz.
That’s not all.
A duo of videos for the Rodney ‘Darkchild’ Jerkins production will be premiered this week; the first (for the solo version) will be debuted on MTV tomorrow (Feb 12th) at 7:50pm ET, while Mariah will visit BET’s 106 & Park on Valentine’s Day (Friday Feb 14th) to unwrap the clip for the Songz assisted remix. Both were shot in Puerto Rico’s El Yungue National Rain Forest.
The first televised performance of the track will air during the BET Honors on February 24th. Filmed in Washington DC this past weekend, Carey earned a standing ovation for her showing.
It’s clear ample thought and marketing muscle have gone into the roll-out of this song and video. Should the single be good (which, after previewing, we’re almost certain it will), we hope the grand launch pays off.