Last year saw volume given to the murmurs that – after the success of Beyonce‘s surprise album – music industry forces were banding together to try and establish a global release date system; a move that would radically change the scope of how albums are rolled out worldwide.
Today has brought with it the confirmation that an agreement has been reached and that the new structure will come into effect sooner than one might think.
Music Week reports that the IFPI has confirmed Friday as the global release day for albums. As at writing, the change is set to impact in ‘Summer 2015’.
Already established as the day of the week new music arrives in Australia, Germany, and a number of other countries, the formalisation of the worldwide model will align regions such as the US and UK with the one-day-for-all setup.
Speaking on the rationale for the change, IFPI CEO Frances Moore said in a statement:
“A global release day makes sense for one overwhelming reason – it meets the needs of the music consumer. In today’s globalised world, it makes no sense for new music to be released to fans on different days of the week. At the same time, we view this as a tremendous opportunity to breathe new life back into the release of music. Friday has a compelling logic to it, at the start of the weekend when fans most want to listen to and buy music, which is why it has been chosen as the day”
Wow. Who’d have thought the change would be green-lit so soon?!
Nonetheless, we’re all for it. Globalisation has been such a pervasive force in the way music is consumed over the last decade. As such, it makes an abundance of sense to re-mould the system to reflect that. Perhaps it’ll encourage artist’s teams to conjure up fresh, cutting-edge means of impactful promo.
On the piracy side of things, it should – in theory – help reduce illegal leaks too. As projects are renown for leaking due to the different dates of release across the globe. Although, we’ve long thought this would be most easily fixed by all albums being released digitally FIRST and physically a week after. But, we guess change comes one step at a time. And it’s important we don’t under-value how big a step today’s announcement is.