It’s just a good week to be The Weeknd.
The same day the Grammy winner unleashed his highly anticipated fourth studio album, ‘After Hours’ (March 20), he learned its two lead singles – ‘Heartless’ and ‘Blinding Lights’ – had been certified Platinum by the Recording Industry Association of America (RIAA), denoting over 1 million in sales equivalence respectively (as we reported here).
Released via XO/Republic, the set made Apple Music history by surpassing over a million pre-adds on the service by the time of its release. Going on to dominate the digital platform’s real-time charts, ‘Hours’ also commanded a number of positions on other digital tallies like iTunes, Amazon, and Spotify. His grip over the latter was so notable, the streaming giants took to social media to congratulate him on news the LP had zoomed past the 1 billion spins mark.
Before official close of its inaugural tracking week, Spotify reported The Weeknd’s latest album, ‘Hours,’ had already garnered over 1 billion streams on its app. And, while this marks the singer’s fifth body of work to lay claim to such accomplishment, it marks his fastest to do so.
The new album, which features production from Max Martin, Metro Boomin, Illangelo, DaHeala, and more, is set to debut at #1 on next week’s Billboard 200 with the biggest opening numbers of the year (as we reported here).