Justin Timberlake hit headlines this week after NSYNC reunited at the MTV VMAs 2023 and announced plans for new music.
However, it appears the lion’s share of the singer’s focus is squarely on his solo career.
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Demand for NSYNC has reached a fever pitch after the Pop quintet unveiled plans to release the new song ‘Better Place’ – from the ‘Trolls Band Together’ movie soundtrack.
As reported, though, sources confirmed that that will be the upper limit of the group’s activity – with no new album, tour, or residency in the works.
What is coming, however, is a JT solo tour.
According to Billboard, Timberlake “has holds on  dates at arenas in North America for a major run”
Citing a source close to developments, the report adds that the dates tally with an incoming album from the star – whose last LP. ‘Man of the Woods,’ was largely left out in the woods by listeners upon its release in 2018.
This also aligns with Timbaland‘s recent spill on the 42-year-old prepping a new LP featuring his productions for early 2024.
As for where that leaves the notion of squeezing more out of the NSYNC reunion, it’s been claimed that the idea of a Timberlake-less, four-man setup had been floated. Particularly after the remaining members performed alongside Ariana Grande at Coachella 2019. However, word is that the band is in agreement that any such reunion offer would need to include all members to be considered viable.
On the one hand, Justin is grown and successful enough to proceed with the path that he sees fit. And if solo is his vibe at present, then he definitely has the right to do as he chooses.
However, through a pure brand vs. brand lens, one could argue that there’s more stock in NYSNC in the here and now than JT solo.
He didn’t necessarily leave off on the highest note. For, while the ‘Man of the Woods Tour’ did well, the album was a non-event. Similarly, his ill-advised, Janet Jackson-less Super Bowl headlining slot in 2018 did way more harm than good (in the long run).
By contrast, nostalgia is bigger business than ever at present and could give JT the bump of positivity needed to then go on and revisit his solo endeavors after.
As for a four-piece NSYNC? We wouldn’t be mad at it. Throw JC Chasez a headset and Justin’s parts alongside his own and we’d be good to go.
Whatever the case, we imagine we’ll see more from NSYNC at some point down the line. But before then, it looks like Mr. Timberlake is set to take another swing of the bat. Are you excited for his return? As ever, let us know…