Beyonce and Adidas are going their separate ways, according to a new report.
Full story below…
Citing a source said to be close to developments, The Hollywood Reporter confirms that Queen Bey and the sportswear giant are putting a pin in their pact after five years.
The ‘Break My Soul’ chart-topper made headlines when she acquired full ownership of her Ivy Park brand (buying out original partner Topshop’s share) and relaunched the athleisure line with Adidas.
Embracing a seasonal capsule model (as opposed to traditional retail), each drop was accompanied by buzzy visuals (some starring Bey, some not) as well as celeb and influencer gifting.
The “get it while it’s hot” helped establish the brand with its core demographic.
However, per the same report, there were “major creative differences” between Ivy Park and Adidas – leading to the mutual decision to dissolve the union.
The source stresses that “Beyonce is excitedly looking to reclaim her brand, chart her own path and maintain creative freedom.” Which more than makes clear that Ivy Park will seemingly continue. It’ll just be interesting to see in what capacity and with whom.
Bey and Adidas’ divorce comes on the soles of the latter’s split with Kanye West’s Yeezy brand. A breakup that has cost the clothing giant over $1 billion in sales.
I love her but she is bad with promotion. She only wears ivy Park during promo shot. She has btc been photographed rocking her brand on an normal day. How would people f*** with you when you don’t even f*** with your brand to begin with
Beyonce has horrible style thanks to her mother miss tina.
She is not a fashion icon or a fashion influencer
Besides her fans are old.
Not to mention the clothes are ugly.
Beyonce doesn’t promote anything anymore. She’s a recluse. That doesn’t work in todays climate. Even Rihanna comes out of hiding to promote her products.
This will be the end of Ivy Park. No one else will pick it up.
Nobody bought the clothes.
When it comes to beyonce, The hype doesnt match the sales.
They call her queen but she doesnt have the numbers to back up that title.
Beehive what’s good?
AGREE With you here! Nothing she does matches up to the actual hype. Which is why legends today have a hard time giving her the props the hive keeps saying she should get.
I remember when she sent boxes to big name celebrities. She used them to promote her clothes but nobody bought it
Poor Adidas, they were running at a loss, they had to severe ties immediately.
It’s the same thing with tiffany and co. Beyonce fans dont have money to buy diamonds..
Beyonce fans are not the type of people that wear diamonds
😂😂🤭
House of dereon – flopped
Ivy park- flop
Fetish perfume-flop
Sorry the name of the perfume was heat.
Who bought that shìt?
😂😂💀
Most be Beyoncé’s problem. God knows Adidas had been making sneakers since when…
Nobody was wearing it! Period!
Beyonce isn’t a fashion girl. The pieces were tacky and the marketing was all over the place. Does she even wear Ivy Park? I’ve never seen it in person and I live in a major city…
Beyonce is best on stage. That’s where people want to see her.
Her delusional stans swear she’s a fashion icon though
Damage control. It was already reported by several reputable publications that Ivy Parks sales were low and Adidas took a huge loss. I saw this coming a mile away.
Dumb N!GGUR.
Someone posted a pic of Ivy Park on the clearance rack in Ross Dress For Less sometime ago😂😂😂😂😂😂😂😂😂😂😂😂
Fun Fact: With just 41 shows alone, Renaissance tour is expected to do $500m dollar. That’s more than RIHANNA’S entire legacy of concert shows with 8 albums 😆 🤣 😂
#Billionaire status approaching, and did it off MUSIC unlike certain other fenty/moguls.
8 artists who won the most music awards in history
MICHAEL JACKSON
Michael Jackson is the most decorated artist in history by a long shot. Over his career and lifetime, he won 834 awards including 13 Grammy Awards and 26 American Music Awards. Also, he was inducted into the Rock & Roll Hall of Fame. Plus, Michael holds a staggering 39 Guinness World Records including being named the Most Successful Music Entertainer of All-Time.
BEYONCÉ
Coming in second place is Beyoncé, who has amassed 660 awards throughout her career. She is the most successful female artist of all time and has also been named the most influential female singer of the 21st century.
Beyoncé has won 32 Grammy Awards and is the most nominated artist in Grammy history, with 90+ nominations in total. Also, she has won 29 MTV Video Music Awards making her the most successful award winner in history.
WHITNEY HOUSTON
The late Whitney Houston is widely regarded as having one of the best voices in history. For almost four decades, she was the queen of the charts and had some enormous hits, such as “I’m Your Baby Tonight” and “All The Man That I Need.”
Whitney won 657 awards in her time, including 2 Emmy Awards, 6 Grammy’s, 14 World Music Awards, 16 Billboard Music Awards, and 22 American Music Awards.
LADY GAGA
Lady Gaga burst onto the scene in 2008 and has been breaking records and selling out arenas ever since. She has tried her hand and succeeded at ventures outside of music. Not too long ago, she starred in the hit show, American Horror Story, and was the main character in A Star is Born.
Gaga has won 450 awards in her career so far, including 13 Grammy’s, an Academy Award, two Golden Globes, a BAFTA, and 3 Brit Awards, and she also got her name into the Guinness Book of World Records 16 times.
EMINEM
Eminem is one of the greatest rappers of all time; even people outside of hip-hop have recognized his talents and influence on music as a whole. He is the first hip-hop artist to win an Academy Award for his work in 8 Mile.
Over the years, Eminem has amassed 392 awards, including 15 Grammy Awards, 8 American Music Awards, and 17 Billboard Music Awards.
TAYLOR SWIFT
Taylor Swift is another artist that went from being unknown to the top of the mountain in only a couple of years. Her ability to span multiple genres and styles has cemented her place as one of the greatest female vocalists of her generation.
Taylor has won 11 Grammy Awards (including 3 for the Album of the Year), 40 American Music Awards (the most won by any artist), and 29 Billboard Music Awards (the most won by a woman).
RIHANNA
While she may be more focused on the fashion and makeup game right now, Rihanna is still one of the most successful musicians in history. She has won 362 awards and has sold over 250 million records worldwide.
She has won 9 Grammy Awards, 13 American Music Awards, and 12 Billboard Music Awards. In the UK, she has also sold over 7 million albums, making her the third-best-selling female artist of this century.
MADONNA
Madonna has been making hit after hit for what seems like a lifetime at this point. With 340 awards to her name, there is almost nothing she hasn’t done. She has sold over 300 million records worldwide, which makes her the best-selling female artist of all time.
On her list of awards are 45 awards from the BPI, a Guinness Book of World Records entry, and 12 RIAA multi-platinum albums (the most by any female artist).
KANYE was carrying it. Lets me honest. AND ADIDAS know selling IVY PARK is like selling iwatch without an iphone.
Even now I dont know Beyonce’s actual personal style. If I would guess it would be like Solange’s … a love of colors and a bit dandy style, with a little tomboy relax energy.
She is always heavily styled or we get “Disney on Ice”.
Kimora lee simmons + Sarah Jessica Parker are the same as an example: she is a fashion designer with a daily personal stylist. 1+1 =2
The public might as well buy Fashion nova who scours Insta to rip off designers
Ivy Park wasn’t it from the jump. It’s easy to sell out when you released very small quantities to the public to begin with. The oldest marketing trick in the book. Celebrities needs to stay out of the fashion business. They see it as a quick money grab. At least Kanye, crazy as he is has an actual passion and eye for fashion. Love Yeezy or hate it, it started a movement in the fashion world. Ivy Park……not so much.
@Tamika – I agree. Well said. Especially, “Celebrities needs to stay out of the fashion business. They see it as a quick money grab. At least Kanye, crazy as he is has an actual passion and eye for fashion. Love Yeezy or hate it, it started a movement in the fashion world.”
First Topshop, now Adidas. I think it’s safe to say no one’s gonna take a risk with IVP moving forward. Maybe Jay will invest in it but then again I hear they’re having money problems so then again he won’t lmaoooo. The fact that she went in athleisure is a kiii in itself. Who looks at Beyonce for athlesiure. Then she only drops a few promo pics and disappears. Chile a mess.
FLOP!!! All those big orange boxes being delivered to celebrities and influencers yet nobody in real life was wearing the s***. I’m not surprised. Beyonce is all smoke and mirrors outside of touring. I said what I said
Beyoncé’s style doesn’t resonate with the new generation. Her style is very much early 2000’s inspired with women wearing Timberland heels and Jersey dresses.
Adidas is a brand associated with fun 80’s Hip-Hop culture and what she tried to re-create was an abomination.
Should have stuck with the original and let it age gracefully.
It may just be time to retire IVY PARK and say we did it. In fact, it may just be time for Beyonce to retire. Not saying this in a catty way or being derisive of her talent, but she seems to be cut from the old-fashioned kind of superstar that this era doesn’t seem to have much use for as commenters have pointed out. This generation is too jaded, cynical, and exposed to believe in the “magic” that made the old star system work. Let this Renaissance project be the “going out on top” and then enjoy life/work behind the scenes using your talent and connections. Just a thought…
She hasnt won the grammy for album of the year. Shes never gonna retire until she wins this
Imagine Beyonce retiring from music 🤣🤣🤣 It’s her vs her. She’s highly competitive and always tries to outdo herself in some aspect. She’s “private” but loves when people fawn over and worship her. They can’t do that while she’s hiding in her mansion, and like Clark said she isn’t gonna stop until she wins AOTY….
at the end of the day, it didn’t sell.
Is anyone surprised???? Like….. no one wore it. Literally no one😆
This will totally take Beyoncé’s career out of the dumpster!
[UPDATE: No, it won’t]
This run was good while it lasted. I have a few pieces like socks and jackets that I wear daily and seasonally. I’m glad that Bey maintains 100% ownership of Ivy Park. I can’t wait to see what’s next.
Beyonce has created a larger than life persona which her very loud and dedicated stan base as well as the media have bought into so it seems like the hive is larger than it actually is.
This blog removes comments they dont agree with. Yet they let the lil ghetto kids go back and forth making derogatory statements… they allow that. The edited must be a young queen. Nah, go run tell that.
Beyonce has a hideous sense of style, stemming from Destiny Child days. I can count how many times I can say I actually liked something she was wearing. Kelly and Solange and even Michelle have a great sense of fashion, not Bey, stick to what you do best boo-boo singing and dancing, and I mean this in the most loving way!!<3<3