Hip-Hop star Kanye West will no doubt be toasting to the “douchebags, a-holes”, and everyone inbetween. For, his latest LP ‘My Beautiful Dark Twisted Fantasy’ has been certified Platinum.
The album, released on November 22nd last year, has shipped 1 million copies according to the RIAA – selling 915,000 copies to-date.
Congrats are most certainly in order for Mr West. Beyond reasserting his sales consistency, the numbers are even more impressive when compared to the performance of recent releases from his chart rivals. Indeed, Diddy‘s ‘Last Train To Paris’ has only managed to shift a paltry 172,000 copies, while T.I’s ‘No Mercy’ has performed marginally better – selling through 353,000 records.
Clearly this is evidence enough that people will part with their hard earned cash if you give them reason enough to. For, particularly in the case of Diddy, his promotional push was on-par, if not, bigger than Kanye’s – only for his sales to be almost 9 times less. Interesting.