Cheryl Cole Album Sales Set To Underwhelm

Published: Wednesday 20th Jun 2012 by Sam

Huge single, tanking album.

The above narrative is one Pop pretender Cheryl Cole will be all too familiar with this week. For, following record-breaking sales of her latest single ‘Call My Name’, its housing album ‘A Million Lights’ is on-course to debut with lukewarm sales – and miss the top spot altogether.

According to official midweek figures, ‘Lights’ has sold just over 10,000 copies and is set to debut at #2 on the Official UK Album Chart this Sunday. The set, Cole’s 3rd solo, is currently being outsold by Justin Bieber‘s ‘Believe’ on a ratio of 2:1 (physical units).

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Such numbers put the 28 year old on-course to open with sales of 40k-50k – respectable for a UK release at this time of year. Yet wholly disappointing when considering the costly “all-out” album campaign, as well as the 105,000 debut of 2010’s ‘Messy Little Raindrops’ and the 125,000 of her first solo effort ‘3 Words’ back in 2009.

So much for not needing the X Factor machine?! Indeed, each of her previous releases were supported by Simon Cowell‘s scaffolding – yet when left to her own devices (still with massive media coverage and single sales), Cole is selling 50% less.

We’re not entirely surprised, though. For, like the  Rihanna‘s of the world, smoke and mirrors will only distract the masses long enough to sell £0.99 singles, not £9.99 albums.

With an irony-soaked “live” tour on the horizon, a Girls Aloud reunion thereafter, and Cole’s history of having “front-loaded” album sales due to never “smashing” with follow-up singles, it looks like she’s on course for her first so-so seller.

The moral of the story? We’re in the midst of a recession; hence if artists really want folk to part with their cash, they need to give them reason enough to. In Cheryl’s case, switching “on” her mic would be a start.

Your thoughts?

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  1. HAHA June 20, 2012

    Are u dumb?

  2. JAKE (KING BEY, QUEEN ADELE, LADY GREAT-GA & PRINCE USHER = 21ST CENTURY POP ICONS. DEAL)) June 20, 2012

    OH SAM, SHUT THE F*** UP!!!!!!!

    I JUST CAN’T WITH THIS SITE SOMETIMES… DAMN, WHERE MY SEAT AT. LOL.

    ANYWAY, I HAVE NEVER NOR WILL I EVER CHECK FOR CHERYL’S MUSIC. SHE IS DEFINETELY ONE OF THE MOST GORGEOUS FEMALE CELEBRITIES OUT TODAY BUT IN TERMS OF MUSIC – UTTER DISGRACE. THE B**** SHOULD BE BANNED.

  3. Honestly Speaking June 20, 2012

    The poor thang is about to flop. I can’t say that I’m surprised considering her lack of talent and overall commercial appeal outside of singles.

    • MEC June 20, 2012

      #2 and selling double of what #1 sold last week is not a flop… a flop is Alexandra Burke who has sold less than 10,000 copies in 3 weeks.

  4. Wacky 0 June 20, 2012

    Harsh but true!

    Where’s Nadine when she’s needed!

    • Honestly Speaking June 20, 2012

      Flipping burgers.

      • YouDoRealize… June 20, 2012

        Oohhhhhhh You tried it!!!!!! Nadiene where u at?

      • HeavyHeavy June 20, 2012

        looooool truth

  5. the real xoxo June 20, 2012

    she doesnt deserve any success in music, she cant sing, write or play instruments. she had no input into her music and im glad the UK public are seeing this. she is beautiful but she is so 2009!

  6. virtuoso intellect June 20, 2012

    theres nothing underwhelming about those numbers at this time of the year

    • Kingphoenix June 20, 2012

      10,000 copies is not underwhelming? Oh wow, you guys have a strange market. But i know it must still be discouraginfg for her being that she used to open with such high numbers and know she can’t even push half that. But i think this album will probably be a grower on the market.

      • virtuoso intellect June 20, 2012

        re-read the post,

        “on-course to open with sales of 40k-50k”

        she’s sold over 10,000 thus far

      • MEC June 20, 2012

        LOL, if what she’s selling is underwhelming what about Bieber who is more popular than her? she’s going to sell double of last week’s number #1…

  7. POP ROYALTY ( Révolution) June 20, 2012

    her album is not qualified to be thrown at my trash can ……………… #garbage !!

    i liked CMN tho.

  8. MEC June 20, 2012

    LOLING

    How is that underwhelming when albums 4 weeks ago the number #1 album only needed 13,500 copies to be #1? Are you a music fan, for real? because you should know album sales are horrible at this time of the year…

    Btw, she has already surpased 22k today, so she’s selling more than this monday.

  9. MEC June 20, 2012

    2:1? it’s 7:10… and yesterday she sold 500 copies more than him.

    What “full-cost” campaign are you talking about when it’s nearly free for her record label? nearly all her songs were produced by no-high producers and new producers (so that is not exactly expensive) and she is promoting nowhere, if anything she gets free promo every time she tweets because every newspaper report about it 5 minutes after she tweeted… so where is the “full-cost”?

    Another fallacy is when you say her following singles don’t help the album… Parachute has sold nearly 400,000 copies in the UK and the album made the top 10 (#6, #5, #6, #8) again when the 3rd single was released in March 2010, 6 months after it was released, thanks to that the album sold more than 300,000 copies in the first half of 2010.

    Now got your facts straight because your blog is losing credibility (if you still have any) with every article.

  10. Sad sad June 20, 2012

    Where is alexandra burke post TGJ? Lmao haters what happened to her post of her only selling 7k? Lmao

  11. Liam June 20, 2012

    Flop? Are you being serious right now?

    She’s hardly a flop LOL!

    AML is her best album yet so it is a shame its prob going to miss the top spot but its certainly not ‘underwhelming’…

    I can’t be dealing with the amount of rubbish gossip sites publish – its so boring.

    You also need to get over the fact she mimes… OLD NEWS. MOVE ON.

  12. BEYONCE’S WEAVE June 20, 2012

    I’ll give her a pass since she is competing against Justin Bieber. If it was any other week, she would be a Flop and I would have no time for her.

  13. wovlerines June 20, 2012

    This site is like the ranting’s of a delusional kelly rowland fan, attacking everyone writing nothing but bullcrap, a marketing wing for roc nation
    No story on Jay Z stealing stories for his cough-autobiography today? the one he did’nt right, not at that fake roc nation juice, never
    quite a lot of racism creeping in here too, it seems all the people you ridicule are white, with exception of Rihanna
    still at least if Jay z goes to prison one day for his illegal business dealing’s he will have at least one b**** that will bend over for him.
    The Library is now closed.

    • wovlerines June 20, 2012

      By the wall if you want find out about Jay thief stealing ideas for book, head over to the British Daily mail.

  14. skintightjeans June 20, 2012

    FLOP FLOP FLOP FLOP NON SINGING ASS FLOOOOOOOOOOOOOOOOOOP!!!!!!

  15. MISHKA June 21, 2012

    Oh well, she’s pretty enough, she’ll be okay.

  16. Sarah June 24, 2012

    Glad she flopped, she deserves to. She has no talent. Come on Cheryl fans face it, she flopped, no excuses. Why don’t you actually go buy her album instead of complaining?

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