Beyonce made waves this week when it was announced that she’s teamed with Adidas for a huge partnership; one which includes the relaunch of her Ivy Park imprint.
Fans responded with feverish excitement, as did many in the sportswear field following the success of similar themed deals with names such as Kanye West (see: Yeezy).
Perhaps most notable, though, is the positive buzz the news is generating for Adidas financially.
See what we mean below…
















