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It’s here!

Jennifer Lopez has unwrapped the video for her sizzling Summer anthem ‘Live It Up’.

The visual for the track, which serves as the lead release from the diva’s tenth studio album, sees her tap into her inner and outer fierce.

Watch J.Lo and pal Pitbull in action after the jump…

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In the mood for new Beyonce material?

If so, join us below to catch a LQ version of the star’s ‘Rise Up‘, recorded for the movie ‘EPIC’– in which she stars in alongside a collection of Hollywood’s brightest stars.

So, what are you waiting for?

Check it out!

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Which breathtaking Pop beauty was snapped in the middle of a dance rehearsal today?

Hint: She recently inked a reported  $760,000 endorsement deal to stand as the new face of Madonna’s ‘Material Girl’ collection.

Not sure who she is?

Meet us below…

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If a report that surfaced today is to be believed, ‘Pour It Up‘ singer Rihanna is gearing up to sue British retailer ‘Topshop’ for £3million, preparing to take the company to task later on this year.

Details below…

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Britney Spears may be on a break of sorts as she cooks up her next studio album, yet that hasn’t stopped the singer from keeping brand booming.

The 31-year old has teamed up with Pop maestro Dr Luke for new track ‘Ooh La La’ – a new song set to feature on ‘The Smurfs 2’ soundtrack.

Due for an iTunes release next month, the song will reportedly play at the end of the animated movie, which hits theaters in July.

Speaking on the somewhat unlikely pairing, the former X Factor USA judge said:

“I have always loved the Smurfs as a kid and now my boys are the biggest Smurfs fans EVER. I wanted to surprise them with a song in the movie. I know they’ll think it’s Smurftastic!”

Listen to Ms. Spears’ “Smurftastic” offering below…

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Seven years.

That may not seem like a long time on paper, but in ‘industry theory’…it’s a lifetime.

From the unexpected rise of Rihanna to the ground breaking arrival of Lady GaGa, the last seven years have seen Cassie watch acts she once considered contemporaries (or had never heard of) become music juggernauts…while her brand watched from the sidelines.

So, why has it taken so long for her return to music?

Her interesting explanation below…

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He doesn’t get enough credit for it, but Omarion truly is one of the only acts out today to get it right consistently.

Parting ways with the ‘Respect Us! We Used To Be Relevant’ agenda that saw he and Bow Wow billed laughing stocks circa ’08, the last few years have seen the former B2K star create and release material that’s both contemporary while still organically him. 

Traits, that made his 2012 ‘Care Package’ EP one of our favourite releases to drop that year.

Now watch as he kicks off the campaign for his fourth studio album with the ‘Maybach O’ web series, documenting his journey towards its release date.

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As the world anticipates the very first televised performance of new single ‘Body Party’, Ciara generated even more steam for the single with an appearance on Jammin’ Z90.

Dishing on absolutely anything and everything ‘Ciara‘ related, her time on the outlet took an interesting turn when she revealed- or rather explained- her history with ‘Swim Good’ Prince Frank Ocean, opening up on the  part she played in his slow but steady ascent to fame.

Watch below…

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Peep this footage of ‘Rogue‘ star Rihanna, on her way to shoot a commercial in support of her long running relationship with Busch‘s ‘Budweiser‘.

Filmed on her way to the set and working on the shoot throughout the day, her time with the company marks the latest corporate moved made by the entertainer.

For, before the release of her new ‘River Island’ collection, the star’s fans welcomed the news that she is to launch her first male fragrance…billed ‘Rogue‘.

Footage below…

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Guess which short lived Pop Princess was snapped out and about in LA yesterday.

Hint: She can cite The Dream, Kanye West and ‘Body Party‘ belle Ciara as creative collaborators.

Not sure who it is?

Her identity below!

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Fans of R&B heartthrobs Tyrese, Ginuwine, and Tank may be on the verge of heart attack once they get a peep at what the talented trio have been cooking up for their long awaited project.

Titled ‘3 Kingz’, the July 23rd due project saw its first single ‘Sex Never Felt Better’ recently get the video treatment.

Calling on Matt Alonzo to direct the clip, the video has been lifted to the group’s official Youtube for your viewing pleasure.  See it below:

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As reported here, triple threat diva Jennifer Lopez brought the house down at tonight’s ‘American Idol’ finale with her EDM-flavoured new tune ‘Live It Up’.

Now, wasting approximately no time capitalizing on the buzz from the new single, the diva drops the official trailer to its accompanying music video set to premiere in full tomorrow!

Featuring her trusty Pitbull sidekick, we hope you have your plates and palates ready for the heat Jlo is serving:

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