Delays, delays, delays.
Sadly, in the music industry, they’re commonplace.
However, in select instances, they’re clearly a sign. Case, point, Ashanti and her serially held back ‘Braveheart’ LP.
Originally due in April, then June, and more recently August, the Written Entertainment set has now been assigned an Early 2013 release. Of course, subject to any further delays.
Details after the jump…
According to Amazon, ‘The Woman You Love’ led set will now hit stores on January 1st 2013.
What in the name of Mya‘s ‘Liberation’?! A six month delay…after a four month one prior? The situation is many things, with “a hot boiling mess” being the most notable.
It’s be waste of keystrokes to harp on about how ill-advised the Independent route is for an artist such as Ashanti. Hence, we can only hope she sticks a fork in the project – as it’s all sorts of a wrap. Thereafter, she can regroup and come back harder with something new and well-thought out. Preferably with major label backing – even if it means a “lesser” deal than her hey-day.
Despite the unfortunate level her career currently resides at, many forget that Ashanti was “Ashanti” in an era when music actually sold. More specifically, in a period when music she wrote actually sold. Put simply, she’s likely sitting on “stacks on stacks on stacks”. Therefore, a mega-money deal isn’t something she should be seeking – especially as it’s as likely to happen as Rihanna ever out-singing Beyonce.
Instead, she needs a hungry label team, who can leverage a respectable amount of coins, and a solid strategy towards an Urban “comeback”. Platinum status may be out of the question, yet Gold certainly isn’t. By no means a “bad” thing either when considering that, unlike most of today’s chart belle’s, Platinum status is something Ashanti has tasted multiple times over. Fingers crossed there’s a label who’ll recognise and appreciate that soon. As, Ms. Douglas has vocally stepped it up too much to fade into the Pop abyss.