Drake reigned supreme on a number of fronts last year!
Good news for the rapper and his fans below…
Music consumption increased by 23% in 2018 thanks to waves made by R&B and Hip-Hop, the two highest-selling/streamed genres of the year.
Leading the charge was the Champagne Papi whose album ‘Scorpion’ clawed in 3.905 million equivalent album units which placed it atop the best-sellers list even though it sold less copies than ‘The Greatest Showman’ soundtrack.
How things look when streams are prised out of the picture?
For, ‘God’s Plan’ was the highest-selling single during the same period thanks to music lovers who streamed it over 1 billion times and placed it above smash hits by Ed Sheeran (‘Perfect‘) Post Malone (‘Rockstar’) and Cardi B’s ‘I Like It.’
Fascinating stuff, as it proves Drizzy’s pulling power isn’t driven by radio.
See what we mean below…